The first icon was a brown camera, simple, pretty realistic yet stylish, just enough to satisfy an audience of the application, which in the beginning consisted mostly of photographers. And it’s the concept hasn’t changed since the inception of the first version in 2010. Instagram Icon is the main part of the brand’s visual identity. The contours of the logotype are clean and sleek, which makes the classic shapes of the letters look tender and friendly.ĭespite its visible simplicity and naivety, Instagram’s inscription looks very confident and modern, and when used in the monochrome version - it gets even more power and distinction, with the strong contrast between black and white, making the logo timeless and iconic. The Instagram lettering is executed in a smooth and elegant typeface, which was designed exclusively for the app, though looks pretty similar to such fonts as Avangard Regular and Blue Vinyl Regular, but with some lines modified and elongated. The Instagram logotype is as recognizable as the graphical part of the social media visual identity, and its custom cursive lettering is associated with bright moments and friendship. The monochrome version of the Instagram logo works just like the original one and can be seen with or without the inscription. The uppercase sans-serif “INST” under the rainbow (which got wider and more visible now), was replaced by a bold serif “Insta” with only the first letter capitalized. The gradients on the camera body got more contrasting, which also added more vitality to the image, making it realistic. The leathery texture was added to the upper part of the camera on the badge, the lens got more gradient gloss, which made it look more natural and vivid. This version made a debut on Instagram v2.0. The emblem was slightly updated, but the overall look remained the same. The upper left corner of the camera featured a vertically oriented rainbow flag with the “INST” uppercase lettering in sans-serif set under it. The new badge was simpler and more memorable due to the use of minimalist shapes and accents. The color palette remained the same, beige and brown, but the shades of the camera body and details were intensified.

He was inspired by the Bell & Howell camera from the 1950s.

2010 – 2011Īnd yet, later that year Systrom decided to use professional help and hired designer and photographer Cole Rise. Though the badge stayed in use for just a few months, it was a great beginning of the iconic cam logo era. The light milky shade of the camera body looked unique and made the logo stand out in the list of social media competitors. As the project was originally used for taking and sharing photos (as well as applying filters), the design choice looked pretty natural, and the retro feeling it had was reflecting the original idea of the application. There was a knock-off Polaroid camera with a rainbow stripe. The original Instagram logo was designed by the company co-founder, Kevin Systrom. All based on the shape of an instant camera, the known Instagram logo versions have been reflective of the network’s key designation – sharing photographs. Over its brief history, the network has changed a couple of logos. Instagram logo has pretty much paved the platform’s way.

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